BSD INTERNATIONAL

× SAMSUNG

The New Samsung Foldables Pre-Order Campaign

STORE TEAM JOURNEY & INTERNAL PROCEDURES BRIEF

FOR ALL BSD SALES TEAMS

Sales Associates · Samsung Promoters · Branch Managers · Area Managers

This brief translates the customer-facing campaign into a step-by-step operating guide: what every team member does from the moment a customer walks in until they leave — and the internal procedures that keep inventory, redemptions, and documentation audit-ready.

Internal Use Only

Prepared by the BSD International Creative & Marketing Team

SECTION 1

Campaign Overview

Objective

Deliver a premium pre-order experience where every customer enjoys three exclusive unfolds while increasing reservations, accessories, and Samsung Care+.

Campaign Period	To be finalized by Marketing — confirm before store rollout
Participating Stores	All 22 BSD branches
Eligible Devices	Samsung Galaxy Z Fold8 and Galaxy Z Flip8
Eligible Customers	Any customer completing a qualifying pre-order reservation at BSD

SECTION 2

Employee Mindset

Customers are NOT buying a phone.

They are buying:

Priority
Exclusivity
Entertainment
Rewards

"Your role is to make every customer feel that reserving at BSD is a premium experience."

SECTION 3 — THE MASTER MAP

Customer Journey Overview

Every procedure below expands one step of this flow.

SECTION 4 — STEP 1

Welcome the Customer

Employee Actions

☐ Smile within 5 seconds
☐ Ask if customer is interested in Fold8 or Flip8
☐ Explain why BSD reservation is different

Key Message:

"At BSD, every reservation unlocks three exclusive experiences."

Do Not:

Start with discounts
Start with price

SECTION 5 — STEP 2

Explain the Campaign

Customer Journey

Customer learns:

Reserve today
Receive Launch Play Access
Unfold 3 exclusive activities
Receive premium gifts

One-line pitch every employee should know from memory:

"Reserve, unfold three exclusive experiences, and enjoy premium rewards."

SECTION 6 — STEP 3

Customer Pays Reservation

Execution Checklist

☐ Reservation completed
☐ Customer information complete
☐ Payment received
☐ Receipt issued
☐ Launch Play Access prepared

Checkpoint:

Customer should already feel excited before leaving the counter.

SECTION 7

Launch Play Access

A premium fold-out access pass given to every customer. It's their entry point into every unfold across the BSD launch experience.

① Flip & Fold Dice
② Digital Gashapon
③ Premium Gift

Interim Card — Production Note

Official Play Access Cards are not yet available from HO. Use an improvised placeholder in the meantime — same dimensions and orientation as the official template, so swapping later is a straight asset replacement. Palette: navy + gold. Front: card name, Fold8/Flip8 device icon, QR placeholder. Back: redemption steps condensed to 3 lines. Label the file "INTERIM" until HO issues the final card.

SECTION 8 — PLAY 1

Flip & Fold Dice or the (2nd option:Digital Flip and Fold Mystery Box)

Employee Actions (Flip & Fold Dice)

Hand over the dice
Customer rolls
Result determines reward

Employee validates

EMPLOYEE ACTIONS (Digital Flip and Fold Mystery Box)

Open Flip and Fold Mystery Box Link
Customer press and choose 1 box
Reward appears

Employee validates

Visual flow: Roll Dice → FLIP or FOLD → Receive corresponding reward

FLIP: Buds Core + TA FOLD: Buds 3 FE + TA

Employee reminder: Celebrate every result.

SECTION 9 — PLAY 2

Digital Gashapon

Employee Actions

Open Gashapon Link
Customer presses START
Reward appears
Employee validates

Prize Categories:

SIP — Starbucks Gift Card
SHOP — Uniqlo or SM Gift Card
SAVE — BSD Gift Card

SECTION 10 — PLAY 3

Premium Gift Experience

Customer Journey

Customer must:

Join the BSD Viber Community
Follow BSD's official social media pages
Upload or share a photo of their in-store pre-order

Both envelopes are now produced in solid black for both Fold8 and Flip8, for packaging consistency.

Marketing copy (urgency):

"Exclusive for the first 100 customers who complete their actual pre-order payment and claim across all BSD Samsung and Multi-Brand Stores. Promo runs while supplies last."

SECTION 11

Customer Experience Standards

Employee Actions

Every employee should:

Smile
Congratulate
Celebrate
Guide
Never rush

Suggested lines:

"Congratulations!"
"Let’s see what you’ve unlocked."
"Here’s your exclusive reward."

SECTION 12

Employee Responsibilities

Role	Responsibilities
Sales Associate	Explain campaign · Process reservation · Guide all unfolds
Samsung Promoter	Validate mechanics · Assist gameplay
Branch Manager	Ensure prizes available · Monitor queue · Handle escalations

SECTION 13 — THE MOST IMPORTANT SECTION

Customer Journey Map

Stage	Customer	Employee	Customer Feeling
Walk In	Curious	Welcome	Interested
Consultation	Listening	Explain	Excited
Reservation	Pays	Process	Committed
Dice	Unfolds	Assist	Fun
Gashapon	Wins	Celebrate	Surprised
Premium Gift	Claims	Validate	Rewarded
Leaves	Shares Online	Thank	Delighted

SECTION 14

Operational Checklist — Before Opening

☐ Dice ready	☐ Gift cards available
☐ Internet ready	☐ QR codes working
☐ Tablets charged	☐ Viber QR visible
☐ Gift inventory complete

SECTION 15

Common Customer Questions (FAQ)

Suggested BSD-approved responses — confirm final wording with Marketing before store rollout.

Question	Standard Response
Can I unfold later?	No — all three unfolds must be completed during the reservation visit.
Can I choose my reward?	No — rewards are randomized so every unfold stays fair and exciting.
Can someone else claim?	No — only the customer named on the reservation may claim unfolds and rewards.
What if internet is down?	Use the offline backup process and sync once connection is restored.
What if a gift runs out?	Offer an equivalent reward from the same category and notify the Branch Manager immediately.

SECTION 16

Escalation Flow

Escalate only when the issue cannot be resolved at the current level — always inform the next tier promptly.

SECTION 17

Success Metrics

Every store tracks:

Reservations
Accessories attached
Samsung Care+
Gift Cards released
Dice unfolds
Gashapon unfolds
Premium Gifts claimed
Customer satisfaction

APPENDIX — INTERNAL PROCEDURES

Reward Breakdown

HO Reference Only — Not for Customer Display

Supports the customer-facing headline: "Get as much as ₱29,000 worth of discounts, rewards, and surprises!"

Item	Value (₱)
SR+ Discount	6,000
50% LSV Promo	14,000
Gift Card	500
Travel Adapter	1,190
Foldable Umbrella	250
Galaxy Buds	6,990
TOTAL	29,000 (rounded)

Gift Card Inventory Management

1.1 Gift Card Identification

Each gift card will be assigned a unique BSD barcode, printed on sticker paper and affixed to the card. This barcode serves as the gift card's unique identifier (similar to an IMEI) within our inventory system.

Each card is encoded individually with its corresponding value (e.g., ₱500) and tracked throughout its lifecycle as a regular inventory item, ensuring complete accountability.

1.2 Monitoring Sheet

A centralized Google Sheets monitoring file is maintained for real-time tracking and audit purposes, allowing Head Office to monitor inventory movement across all stores at any time.

BSD Barcode	Card No.	Brand	Value	Store	Status
#######	SB100001	Starbucks	₱500	SM North	Released
#######	SB100002	Starbucks	₱500	SM North	Released
#######	SB100003	Starbucks	₱500	Warehouse	Available

Gift Card Release Process

Customers who successfully pre-order a participating Samsung Galaxy device are entitled to one (1) Gashapon draw, randomly receiving a corresponding prize. The prize drawn determines the gift card or freebie issued.

1. Customer completes a qualifying Samsung Galaxy pre-order.
2. Customer performs one (1) Gashapon draw to determine the prize.
3. Store personnel access the Gift Card Release System via the provided link.
4. Scan the BSD barcode attached to the corresponding gift card or freebie.
5. Update the status to Released; upload a clear photo of the Sales Invoice.
6. A digital acknowledgment receipt appears for the customer to sign electronically.
7. The transaction syncs automatically to the centralized monitoring file in real time.

Redemption Documentation

Every redemption must be fully documented in-store. Required for each transaction:

☐ Sales Invoice (SI)
☐ Charge Slip (if applicable)
☐ Complete customer details on the SI
☐ Complete listing of all discounts, freebies, and rewards received by the customer

Incomplete documentation puts reconciliation and audit accuracy at risk — Branch Managers are accountable for verifying this at end of day alongside the physical inventory count.

Monitoring & Daily Reconciliation

The centralized monitoring sheet tracks: Beginning Inventory → Gift Cards Received → Gift Cards Released → Remaining Inventory, per store.

Store	Beg. Inventory	Delivery / Addtl GC	Released	Balance
SM North	100	32	28	72
SM MOA	100	32	28	72
SM Megamall	100	32	28	72

At the end of each business day, the Store Manager reconciles the physical gift card inventory against system records. Discrepancies trigger an immediate investigation and must be reported to Head Office without delay — never deferred until the end of the promotion period.

Action Item Tracker

Non-content execution items from the current revision, tracked to close before the next rollout.

#	Action Item	Owner	Status
1	Update campaign title on flipbook	Design / Flipbook admin	Pending
2	Publish new rewards headline + visual	Design / Flipbook admin	Pending
3	Build improvised Play Access Card (interim)	Design	In progress
4	Swap “Play” → “Unfold” across all materials	Marketing / Copy	Pending
5	Prepare Travel Adapters (TAs)	Mikey	Pending
6	Finalize & provide Gashapon link	Marketing / Digital	Pending
7	Source black envelopes (Fold8 & Flip8)	Ops / Procurement	Pending
8	Set up redemption mechanics (Viber + social follow + photo upload)	Marketing / Store Ops	Pending
9	Draft stronger urgency-driven copy variants	Marketing / Copy	Pending
10	Brief stores on SI / Charge Slip / customer detail documentation	Store Ops / Finance	Pending

EVERY PLAY. UNLOCKS MORE.

Only at BSD.